Friday, March 11, 2011

What's that bird?

We proudly present Keru's new testemonial: a Peregrine Falcon!

Since our maps based sites use the bird's eye view for primary navigation, the choice of a bird was rather obvious. But why didn't we go for a funny parrot, a peaceful dove, a Portuguese stork, or some odd duck?

The Peregrine is renowned for its speed, reaching speeds of up to 290 to 390 km/h (180 to 240 mph), making it the fastest extant member of the animal kingdom. With a vision five times more powerful the human eye's, falcons spot their targets quicker than most other birds.

We liked these analogies to the speed of casa.keru and a growing number of other maps-based applications. Under the hood, instantaneous search, clustering and navigation are provided by the Tredix IFS.

Thanks again to our designer friend Rabea of La Bam for providing both a great concept and perfect realisation of Keru's new CI. Well done, right on time for the upcoming IMOBITUR real estate trade show in Porto.

PS: Our agency did tell us that we are not the first to use the Peregrine metaphor for speed ... ever heard of the Suzuki Hayabusa (or GSX1300R)?

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