Thursday, January 13, 2011

Behind the name: "keru"

Lots of our visitors from abroad were asking: What does the name keru stand for?

The answer is really simple: In Portuguese, "keru" is the phonetic transcription for "quero" which means "I want ...". Our dear friend Isabel from Lisbon came up with this idea. She's an excellent copywriter and very good at wordplays - thanks again, Isabel!

The implication for our customers: is the place to go if you want a house (casa), and some day maybe a car, boat, job, friend, deal, or whatever ...

So "keru" works very well for our domestic users. BTW, with over 260 million speakers, Portuguese is the fifth most spoken language in the world (and the second fastest growing European language after English on the planet).

When we did some research, besides Keru being a city in Eritrea we found two other remarkable connections to the word:

- In Japanese, "keru" means "to kick". We like that, we get a kick out of it, too. You can listen to the original Japanese pronounciation spoken by lovely Mezashi from Tokio (actually, it really doesn't sound so much different from the Portuguese articulation).

- In the Star Trek universe, Lieutenant Commander Ranul Keru was an unjoined Trill who served as a Starfleet officer in the late 24th century. He served as a stellar cartography (!) officer on the USS Enterprise-E.

We don't know about the rest of the universe, but it looks like "keru" would also make a great brand name in Japan ...

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